Would you like to join our #HBFamily?

Happy Bunch is expanding! Leading the game at the fun intersection of e-commerce, gifts and flowers. We’re still lean, but not-at-all mean. If you play by your strengths, push for ideas and swear by results, we can promise you an exciting journey. One filled with growth, imagination, and laughter. Care to join us?

MARKETING LEAD, SEO-FOCUSED (Full-time, Hiring)

ABOUT THE ROLE

Happy Bunch is an up and coming online gifting startup, with a belief in bringing people closer together through simple, thoughtful, and affordable gifting. Through our marketing efforts, we want to understand more about our customers and what it truly means to help them be there for their loved ones. This way, we can grow and scale our business effectively and meaningfully, and achieve our vision of becoming the household gifting brand in Singapore.

To help us achieve this vision, we’re looking for a driven, resourceful, and versatile Marketing Lead to join us in translating our vision into effective and impactful marketing strategies, and to drive customer acquisition and increase customer retention with a strong focus on organic channels such as Search Engine Optimisation, Organic PR, Email Marketing, and Social Media.

Reporting to the Country Manager, the Marketing Lead will take charge of all marketing efforts and initiatives in line with Happy Bunch’s vision, mission, business objectives and business strategy.They will also be responsible for leading and developing a small marketing team to implement and execute marketing initiatives.

KEY RESPONSIBILITIES

Marketing Strategy, Planning & Execution

  • Develop, implement, and enhance SEO & Content Strategy (including Organic PR, Email, & Social Media) to effectively scale up customer acquisition & customer retention
  • Responsible for testing, monitoring, analysing marketing initiatives’ effectiveness and efficiency against marketing budget and expenditures
  • Analyse customer feedback/insights, consumer and market trends to develop effective brand positioning and winning strategies that resonate with core target audiences
  • Analyse past business trends and prepare demand forecasts for key marketing campaigns
  • Ensure marketing deliverables and timelines are adhered to across all marketing channels (Landing Pages, Blog, Social Media, Email, etc.)
  • Work in close collaboration with operations, finance, tech and production teams to coordinate marketing strategies

Branding & PR

  • Ensure compliance of the Happy Bunch brand across all marketing and communications channels, according to brand voice, personality, and aesthetics
  • Oversee and shape the creative direction for copywriting, photography and design to drive engagement, interest, and consistent branding
  • Lead all media and PR outreach efforts to grow brand awareness and news coverage
  • Identify, develop, and manage high-impact brand partnerships and collaborations

Product Development

  • Work closely with the Country Manager to develop the pricing, promotion and curation strategy of all product offerings across both flower & gift verticals
  • Identify, develop and implement value-added features (e.g. loyalty & reward programmes, date reminder service, educational content etc.) to drive customer retention & engagement

Team Leadership &  Management

  • Build, manage, and coach a motivated and high-performing marketing team
  • Conduct regular reviews/check-ins to ensure team members are contributing effectively to overall business goals, while enhancing their own personal and professional growth

Corporate Sales Development

  • Work closely with Country Manager to design & implement effective Corporate Sales Inbound Strategy & generate a strong pipeline for business leads
  • Provide support in preparing proposals, presentations and other visual/communication support for critical enterprise projects/deals

REQUIREMENTS:

  • Bachelor’s degree or above in communications, marketing or related fields
  • At least 3 – 5 years of relevant working experience with a fast-paced startup or eCommerce company
  • At least 1 year of working experience in managing a small team
  • Possess good knowledge and prior working experience in SEO and content marketing
  • Proven track record of independently managing and implementing successful marketing campaigns including planning, testing, developing and optimising
  • Possess a combination of creative sense, project management, analytical skills, as well as effective communication skills
  • Highly organised, resourceful, adaptive to changes & uncertainties
  • Possess a positive attitude, a willingness to learn, and a strong sense of urgency
  • Have courage to take risks & make mistakes (but don’t repeat them!), experiment with new things and learn from failures
  • Have a love for flowers, gifting, and making people happy!
  • Prefer candidates who can start immediately as we need to fill the role urgently

APPLICATION:
All interested applicants, please email us your applications at careers@happybunch.com.sg. We currently only accept applicants who are Singaporean or Singapore PR, and based in Singapore. Due to limited resources available, we will only be able to contact shortlisted candidates.

FLOWER ASSISTANT (Regular Part-time, Hiring)

ABOUT THE ROLE
The Flower Fairy will join our Flower Team who is in charge of the A-Z of all things flowery. We welcome all flower lovers from all walks of life, who are ready to get their hands dirty behind the scene to deliver cheers and happiness.

Must be able to commit to usual working hours: Monday to Friday, 8:30am to approx 2:00pm (might extend to later based on workload for selected days). Able to work on selected weekends/PHs to support peak operations when needed (eg. Teacher’s Day, Christmas).

Minimum commitment: 6 months.

RESPONSIBILITIES

  • Arrange flowers* & wrap the bunches with different styles based on internal guidelines efficiently & effectively (*Note: arrangement training will be provided depending on how fast you can pick up the pace on other tasks, usually after 2 – 4 weeks)
  • Receive flowers from supplier and cross check against invoices
  • Perform freshness check and prepare flowers for storage according to internal standards & guidelines
  • Ensure packaging materials are prepared in advance for next-day operations
  • Ensure work stations, supplies and tools are organised and cleaned properly at the end of each working day
  • Work with other team members to keep track on stock count & wastage for flowers end of each working day
  • Assist with labelling and tagging all orders for daily dispatch of deliveries and/or other tasks, when needed

REQUIREMENTS

  • A love for flowers, gifting, and making people happy!
  • A strong sense of urgency, responsibility, focus & discipline
  • Ready to get your hands dirty and get things done
  • No prior experience in floristry & gifting necessary
  • Comfortable working independently, and as part of a (very small!) team
  • Comfortable working in a fast-paced startup environment

APPLICATIONS
All interested applicants, please email us at careers@happybunch.com.sg with your resume. We will contact shortlisted candidates for interview.

GIFT ASSISTANT (Regular Part-time, Hiring)

ABOUT THE ROLE
The Gift Assistant will join our Gift Operations Team who is in charge of putting together our gift boxes with love! We welcome anyone from all walks of life, who are ready to get their hands dirty behind the scene to deliver cheers and happiness.

Usual working hours are Monday to Friday, 8:30am to approx 2pm (might extend to later based on workload for selected days). Able to work full-day on selected weekends/PHs to support peak season operations when needed (eg. Mid Autumn, Christmas).

Minimum commitment: 6 months.

RESPONSIBILITIES:

  • Pack gift items into different types of gift boxes according to internal standards
  • Write messages on greeting cards (neat handwriting required)
  • Assist with receiving stocks from incoming deliveries
  • Ensure gifting materials are prepared in advance for next-day operations (ribbons, gift boxes etc)
  • Ensure work stations and tools are organised and cleaned properly at the end of each working day
  • Work with other team members to ensure organised work flow
  • Assist with labelling and tagging of orders for daily dispatch of deliveries and/or other tasks, when needed

REQUIREMENTS:

  • A love for gifting, and making people happy!
  • A strong sense of urgency, responsibility, focus & discipline
  • Ready to get your hands dirty and get things done
  • No prior experience in gifting necessary
  • Comfortable working independently, and as part of a (very small!) team
  • Comfortable working in a fast-paced startup environment

APPLICATIONS:
All interested applicants, please email us at careers@happybunch.com.sg with your resume. We will contact shortlisted candidates for interview.