Would you like to join our #HBFamily?

Happy Bunch is expanding! Leading the game at the fun intersection of e-commerce, gifts and flowers. We’re still lean, but not-at-all mean. If you play by your strengths, push for ideas and swear by results, we can promise you an exciting journey. One filled with growth, imagination, and laughter. Care to join us?

MARKETING LEAD, SEO-FOCUSED (Full-time, Hiring)

ABOUT THE ROLE

Happy Bunch is an up and coming online gifting startup, with a belief in bringing people closer together through simple, thoughtful, and affordable gifting. Through our marketing efforts, we want to understand more about our customers and what it truly means to help them be there for their loved ones. This way, we can grow and scale our business effectively and meaningfully, and achieve our vision of becoming the household gifting brand in Singapore.

To help us achieve this vision, we’re looking for a driven, resourceful, and versatile Marketing Lead to join us in translating our vision into effective and impactful marketing strategies, and to drive customer acquisition and increase customer retention with a strong focus on organic channels such as Search Engine Optimisation, Organic PR, Email Marketing, and Social Media.

Reporting to the Country Manager, the Marketing Lead will take charge of all marketing efforts and initiatives in line with Happy Bunch’s vision, mission, business objectives and business strategy.They will also be responsible for leading and developing a small marketing team to implement and execute marketing initiatives.

KEY RESPONSIBILITIES
Marketing Strategy, Planning & Execution
– Develop, implement, and enhance SEO & Content Strategy (including Organic PR, Email, & Social Media) to effectively scale up customer acquisition & customer retention
– Responsible for testing, monitoring, analysing marketing initiatives’ effectiveness and efficiency against marketing budget and expenditures
– Analyse customer feedback/insights, consumer and market trends to develop effective brand positioning and winning strategies that resonate with core target audiences
– Analyse past business trends and prepare demand forecasts for key marketing campaigns
– Ensure marketing deliverables and timelines are adhered to across all marketing channels (Landing Pages, Blog, Social Media, Email, etc.)
– Work in close collaboration with operations, finance, tech and production teams to coordinate marketing strategies

Branding & PR
– Ensure compliance of the Happy Bunch brand across all marketing and communications channels, according to brand voice, personality, and aesthetics
– Oversee and shape the creative direction for copywriting, photography and design to drive engagement, interest, and consistent branding
– Lead all media and PR outreach efforts to grow brand awareness and news coverage
– Identify, develop, and manage high-impact brand partnerships and collaborations

Product Development
– Work closely with the Country Manager to develop the pricing, promotion and curation strategy of all product offerings across both flower & gift verticals
– Identify, develop and implement value-added features (e.g. loyalty & reward programmes, date reminder service, educational content etc.) to drive customer retention & engagement

Team Leadership &  Management
– Build, manage, and coach a motivated and high-performing marketing team
– Conduct regular reviews/check-ins to ensure team members are contributing effectively to overall business goals, while enhancing their own personal and professional growth

Corporate Sales Development
– Work closely with Country Manager to design & implement effective Corporate Sales Inbound Strategy & generate a strong pipeline for business leads
– Provide support in preparing proposals, presentations and other visual/communication support for critical enterprise projects/deals

REQUIREMENTS:
– Bachelor’s degree or above in communications, marketing or related fields
– At least 3 – 5 years of relevant working experience with a fast-paced startup or eCommerce company
– At least 1 year of working experience in managing a small team
– Possess good knowledge and prior working experience in SEO and content marketing
– Proven track record of independently managing and implementing successful marketing campaigns including planning, testing, developing and optimising
– Possess a combination of creative sense, project management, analytical skills, as well as effective communication skills
– Highly organised, resourceful, adaptive to changes & uncertainties
– Possess a positive attitude, a willingness to learn, and a strong sense of urgency
– Have courage to take risks & make mistakes (but don’t repeat them!), experiment with new things and learn from failures
– Have a love for flowers, gifting, and making people happy!
– Prefer candidates who can start immediately as we need to fill the role urgently

APPLICATION:
All interested applicants, please email us your applications at careers@happybunch.com.sg.

We currently only accept applicants who are Singaporean or Singapore PR, and based in Singapore. Due to limited resources available, we will only be able to contact shortlisted candidates.

COPYWRITING ASSOCIATE (Full-time, Hiring)

ABOUT THE ROLE
At Happy Bunch, copywriting plays a crucial role in our success. Accurate, relatable and strategic communication is the backbone of every customer’s journey with us, and is key to building trust and interest with our audience. We’re looking for a Copywriting Associate to join our team and to take the lead on content creation and copywriting across our various channels.

You will be reporting to our Country Manager and Marketing Lead who are based in Singapore. The perfect candidate would have the courage to tackle challenges independently, the ability to think strategically, empathetically, and creatively, have a good way with words, possess a can-do attitude, and a willingness to learn and adapt.

Working hours are Monday to Friday, 9am to 6pm.

RESPONSIBILITIES
SEO Marketing
– Take full ownership of end-to-end SEO content building—including research, strategising, ideation, writing & execution, and result monitoring
– Conduct regular market research to monitor competitor landscape, and document consumer & target audience insights to identify new SEO content and campaign opportunities
– Work closely with Country Manager and Marketing Lead in driving high-impact SEO projects as part of an aggressive marketing plan for 2021, and contribute by creating effective written content for our website & blog

PR Content & Outreach
– Conduct regular market research and develop PR strategy to support marketing and branding objectives
– Develop PR content and strategically produce interesting and engaging press releases
– Assist Marketing Lead in conducting PR outreach to targeted media outlets

Social Media & Email Marketing
– Work closely with Marketing Lead & Designer to produce useful & refreshing content for social media and EDM channels, which include seasonal campaigns and everyday content
– Take charge of executing written copy for social media posts and EDM channels throughout the week. You are expected to adapt and communicate according to our brand tone.

Other Responsibilities
– Proactively participate in marketing decisions and marketing campaigns across the year
– Produce copy for our full range of product offerings, including product descriptions and product packaging
– Continuously improve our UX by producing copy for all touch points across our users’ journey (website ordering process, email notifications, etc.)
– Other projects/assignments as and when required

REQUIREMENTS
– Preferably candidates who have prior experience working in start-ups and eCommerce
– Fresh grads are welcome to apply
– Excellent command of written and spoken English
– Loves writing, and writing content related to gifting & lifestyle
– Basic design skills (Adobe Photoshop, Photography) are a plus
– Resourceful, adaptive to changes and uncertainties, able to empathise with pain points from our customers & target audience
– A strong sense of urgency, responsibility, commitment, curiosity, and continuous learning
– Comfortable working independently in a fast-paced startup environment, and as part of a very small! team
– A love for flowers, gifting, and making people happy!

APPLICATIONS
All interested applicants, please email us your CV at careers@happybunch.com.sg. We currently only accept applicants who are Singaporean or Singapore PR, and are based in Singapore. Due to tight resources available, we will unfortunately only be able to contact shortlisted candidates.

COMMITMENT PERIOD
Preferably the candidate is able to start immediately.

SOURCING & PROCUREMENT ASSOCIATE (Full-time, Hiring)

ABOUT THE JOB
At Happy Bunch, Sourcing & Procurement plays a critical part in supporting and enabling our Operations, Marketing, and Corporate Gifting. Our promise is to surprise and delight with a thoughtful, fuss-free gifting experience. You make it happen through sourcing & procuring high quality and high performing products, maintaining good relationships with suppliers/partners, and minimising out-of-stock frequency.

We believe this is a demanding role that requires a broad skill set to be successful. You are directly responsible for supplier management, research & curation of products, and inventory management. You will need to work closely with internal teams and external partners to create a seamless, thoughtful gifting experience at scale.

Working hours are Monday to Friday, 9am to 6pm. You should also be prepared to work on weekends and/or public holidays to support selected peak gifting seasons’ operations (eg. CNY, Valentine’s Day, Mother’s Day, Father’s Day, Christmas, etc.).

RESPONSIBILITIES:
End-to-end Sourcing & Procurement of Gift Products
– In charge of research, selection, prospecting, negotiation, and onboarding of new gift partners
– Build & develop strong rapport and working relationships with gift partners & other suppliers
– Work closely with Operations Team and Tech Team to effectively track physical inventory count against online records, optimise inventory top-up process and minimise out of stock occurrences
– Develop a strong understanding of each gift partner and work closely with Marketing Team to produce Partner’s Featured Content
– Review and verify relevant invoices for each order prior to passing to accounts for payment
– Assist partners on payment checking and coordination with finance team on related matters

End-to-end Sourcing & Procurement of Flower Products
– Work closely with with Flower Team and Marketing Team to plan for Flower Designs
– In charge of inventory tracking for flower products, daily topup and coordination with flower suppliers
– Review and verify relevant invoices for each order prior to passing to accounts for payment
– Assist flower suppliers on payment checking and coordination with finance team on related matters

Drive a high-performing sourcing strategy with data-driven insights
– Set up & maintain internal tracking to monitor performance/insights for different product categories and brands, and propose relevant action plan on sourcing strategy
– Work closely with Operations Team and Marketing team to dive deep into customer inquiries and feedback to identify areas of improvement and potential sourcing opportunities
– Work closely with Tech Team to make the tracking and reporting process a seamless and accessible for relevant internal stakeholders

Support special sourcing needs for key projects
– Work closely with Marketing Team & Operations to strategise, plan and implement seasonal sourcing initiatives (eg. Valentine’s Day, Mother’s Day, Christmas)
– Work closely with Country Manager to source for relevant options for key projects (eg. enterprise orders, product/packaging enhancements, etc.)

REQUIREMENTS:
– Preferably candidates with good knowledge and/or prior experiences in startups, ecommerce operations, sourcing/procurement, gifting and/or customer service
– Highly organised, adaptive to changes & uncertainties, resourceful and have a strong desire to resolve issues effectively & put everything in order
– Possess effective communication and negotiation skills, and have the ability to build trust and rapport with various stakeholders (internal and external)
– Must have a positive attitude & a strong sense of urgency, must be willing to learn, and get your hands dirty (literally!)
– A love for flowers, gifting, and making people happy!
– Comfortable working independently in a fast-paced startup environment, and as part of a small team
– Fresh graduates are welcome to apply
– Preferably candidates who can start immediately

APPLICATION:
All interested applicants, please email us your CV and transcripts at careers@happybunch.com.sg. We currently only accept applicants who are Singaporean or Singapore PR, and based in Singapore. Due to tight resources available, we will only be able to contact shortlisted candidates.